"You Don't Sell HVAC - You Manufacture Comfort!"
"How to Beat the Low Cost Competition"
WEDNESDAY, April 22, 2020
12:00 PM - 12:45 PM
Companies don't make money and customers don't receive comfort when marketing and sales strategies are based on low price. What limits a company's ability to increase sales and profits is labor capacity so why should a company burn the most precious resource it has; its labor on jobs that don't return good profit. What limits a customer's comfort is the quality of the installation.
This seminar will discuss how to create a company strategy based on selling itself, its uniqueness, its quality, its culture, its products, its services and its people.
Presented by Vicki LaPlant, Service Nation
Vicki La Plant, Business Coach
Vicki La Plant has 40 years of hvac industry experience working with all sizes of contractors and learning the best practices, systems and ideas from the very best. After graduating from Dallas Baptist College, Vicki taught high school English for 4 years. Then she joined Lennox Industries where she worked for over 15 years, serving as Vice-President of Dealer Development and Marketing.
Vicki became a member of the HVAC Hall of Fame sponsored by Contracting Business in 2017. She received the Tom McCart Consultant of the year award in 2013. And is a recipient of the distinguished Servant Leader award from Service Roundtable. After 20 years of owning a consulting and training company specifically focused on the contracting industry, Vicki joined Service Roundtable in 2016 as a business coach and trainer. The ideas and tools from her training seminars are practical and easily applied in the real world of contracting.
Thank you to Service Nation for making this complimentary webinar available to our members as one of your many benefits of membership.